enjoyable through gamified experiences.
2023 (4 month)
My Role:
Individual
Figma, Adobe PS, Illustrator, Procreate
Skills:
Product Design, UX Research, Interaction Design, Game Design,
Graphic Design, Branding, Animation, Prototype
Busy bee? Wanna be busy as a bee? bzzzzz.....
The beeezy app is a social and networking space for professionals making the job application process enjoyable.
Why a Bee?
Individuals with the Bee personality feel the responsibility for ALL tasks. They are always "buzzing around" doing something and feeling
the need to not only get it all done and to get it done correctly (perfectly). They are list makers and are all about the process.
> Research
> Problem Discovery
> Personas
> User Journey
> Information Architecture
> Affinity Mapping
> Usability
> Ideations
> Storyline
> User Flows
> Prototyping
> Usability Testing
> Interaction Design
> Visual Design
> Case Study
OBJECTIVE
Understanding the goals and pain points of job applicants while approaching new opportunities and markets in new areas
with specific attention to creating a platform that boosts the interest and makes the process entertaining.
Summarized case study
CONCEPT ANALYSIS
Understanding the goals and pain points of job applicants while approaching new opportunities and markets in new areas
with specific attention to creating a platform that boosts the interest and makes the process entertaining.
Introduction
Beezy is a unique, gamified job board designed to revolutionize the way people search for jobs and approach their career paths. By integrating elements of gaming into the job-seeking process, Beezy transforms what is often a stressful and monotonous activity into an engaging, enjoyable experience. The platform aims to make finding a job not only easier but also fun, promoting user interaction and satisfaction through gamified mechanics.
Key Elements of Beezy
1. Gamification
Beefy introduces game-like features, such as points, levels, and rewards, into the job search process. Job seekers earn points for completing tasks like applying for jobs, updating their profiles, or even attending virtual interviews. As they progress through different levels, they unlock new perks, such as exclusive job listings, resume-building tips, or access to career mentorship. This system not only motivates users to engage consistently but also makes the process more enjoyable and rewarding.
2. Interactive Job Matching
Rather than traditional job boards where users scroll endlessly through listings, Beefy employs a swipe-based or quiz-based system for job recommendations. Similar to how a dating app might work, job seekers can “swipe” through positions that match their skills, interests, and preferences. This interaction is more dynamic and personalized, creating an experience where job hunting feels less like a chore and more like a discovery journey.
3. Social Features & Collaboration
Beefy integrates social features like leaderboards and community forums, where job seekers can share tips, celebrate milestones, and support one another. Users can compete for badges or rankings based on their job-seeking activity or share their experiences on virtual quests like "Land Your Dream Job" challenges. This fosters a sense of community and friendly competition, making job seekers feel less isolated.
4. Achievements
In Beefy, users are rewarded with achievements for meeting milestones such as submitting a set number of applications, improving their profile, or receiving interview requests. These achievements provide instant gratification and a sense of progress, making users feel like they’re accomplishing something even if they haven’t yet landed a job. It helps maintain motivation during the often lengthy job search.
Value Proposition
Beezy differentiates itself from standard job boards by offering an interactive and enjoyable alternative to the typically overwhelming process of job hunting. By focusing on gamification and user engagement, it brings joy into the career search, helping users stay motivated, learn new skills, and land jobs that better align with their personal and professional goals. Employers also benefit from more engaged and skill-vetted candidates who are actively participating in challenges and skill-building activities.
Challenges
While Beezy’s gamified approach is innovative, there are potential challenges, such as ensuring the balance between fun and utility. Gamification could become a distraction if not integrated properly, leading to users focusing more on earning points or badges than on actual career advancement. Additionally, some users may prefer more traditional job search methods, so Beezy would need to ensure that it appeals to a wide range of job seekers with varying preferences.