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Case Study -  Beezy
Quick Introduction

Beezy is designed to transform the job application process by making it engaging, enjoyable, 
and creative. The platform enables users to connect with multiple recruiters and companies in 
a fun and dynamic way. Through interactive games like quizzes and visually immersive challenges, 
candidates can showcase their skills, talents, and problem-solving abilities.

These gamified experiences not only highlight professional capacities but also allow users to 
stand out by demonstrating creativity and adaptability in real-time. By merging job searching 
with an innovative, game-like environment, Beezy makes applying for jobs feel less like a chore 
and more like an exciting opportunity to shine. 



Duration:
2023  (4 month)

My Role:
Individual
Tools:
Figma, Adobe PS, Illustrator, Procreate

Skills:
Product Design, UX Research, Interaction Design, Game Design,
Graphic Design, Branding, Animation, Prototype



Empathise    

>
Research
> Problem Discovery


Define    

> Personas
> User Journey
> Information Architecture
> Affinity Mapping
> Usability
Develop    

>
Ideations
> Storyline
> User Flows
> Prototyping
> Usability Testing
Deliver    

> Interaction Design
> Visual Design
> Case Study



EMPATHISE    




COMPETITIVE ANALYSIS









DEFINE



AFFINITY MAPPING - IDENTIFYING ISSUES







GROUPING






IDENTIFYING PERSONAS












USER JOURNEY











HEURISTIC STUDY





















TASK FLOWS

1) Job Seeker




2) Recruiter





OVERALL TASK FLOW

Tasks to be accomplished by user:

1) Apply for a job - Build a village for yourself consisting of all skills and achievements and share it with your friends, peers, and recruiters.
2) Upgrade your skill set using learning portal in the app to earn a plant
3) Search for talent - Build a job description and shortlist applicants.






USER FLOWS

















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