enjoyable through gamified experiences.
2019 (4 month)
My Role:
Individual
Adobe Ps, Illustrator, Fontself
Skills:
Typography, Type Design, Semiotics
SADIR
Tamizh also pronounced as Tamil natively spoken by the Tamil people of South Asia. Tamil was the first to be classified as the classical languages of India and is one of the longest surviving classical languages in the world. A recorded Tamil literature has been documented for over 2000 years, The earliest period of Tamil literature, Sangam Literature is dated from 300 BC - 300 AD.
Sangam literally means “gathering, meeting, fraternity and academy”.
The Sangam age was popular for the development of the Tamil language where various literature compositions were compiled and brought into light. Sangam literature is one of the main sources used for documenting the early history of the ancient Tamil country. The ancient Sangam poems mention numerous kings and princes, the existence of some of whom have been confirmed through archaeological evidence.
What is Sadir?
Sadir, also known as "Sadir Attam," is the ancient classical dance form that eventually evolved into Bharatanatyam. Traditionally performed in the temples of South India by devadasis, Sadir was an expressive and devotional dance that combined intricate footwork, graceful gestures, and storytelling through abhinaya (expression). The dance was not only a form of artistic expression but also a spiritual offering to the deities. Over time, Sadir transitioned from temple rituals to theater stages, undergoing changes that shaped it into modern Bharatanatyam while retaining its deep cultural and spiritual significance.
1) To design an English typeface that is inspired from the Tamizh script from the Sangam age.
2) An experiment to merge the phonemes of two different scripts, namely English and tamil.
3) To write and understand the Tamizh script and analyze its characteristics and properties.
4) To incorporate various possible ways of form of the letters by taking inspiration from the form and the phonetic of those particular letters.